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Data Use Policy

Pet Media, Inc. is committed to transparent and ethical adoption practices that empower buyers, sellers, and promote accountability. This policy governs how user-submitted records-including those submitted by buyers, sellers, or other platform participants are collected, used, scored, attributed, and retained as part of Pet Media's transparency-based adoption process.
 

By submitting records in any form, I confirm that I have the right and authority to share such data, including but not limited to animal-related records, transaction history, or health documentation. All data provided-whether historical or newly submitted-may be made available to prospective customers and platform users to support informed decisions, promote responsible placements, and reduce risks. This includes the use of such data in analytics and scoring models designed to inform and empower consumers.
 

I understand and agree that the data I submit may be reviewed, analyzed, scored, aggregated, attributed, and displayed by Pet Media, Inc., including its subsidiaries and affiliates. This includes attribution to my account, my business, specific animals, litters, parentage, or transactions. Submitted information may be visible to platform users and retained indefinitely, including after account inactivity or termination.

The types of user-submitted records governed by this policy include, but are not limited to: veterinary reports, vaccination and deworming records, microchip identification numbers, DNA test results, nutrition and feeding information, and post-sale updates. These records may be used to:
 

  • Help prospective users make informed decisions

  • Link information to specific users, sellers, buyers, animals, litters, or transactions

  • Display health timelines, condition tags, or transparency metrics to platform users

  • Support trends and insights by user, breed, seller, region, or condition type

  • Categorize and score data (e.g., condition rates, completeness, timing)

  • Retain data for outcome tracking, dispute resolution, or platform reliability scoring

  • Enhance platform tools such as matching, alerts, or vet-readiness guidance
     

This policy also covers communications submitted through or facilitated by the platform or the platforms affiliated service platforms, including buyer/seller messages, call recordings, text messages, and post-sale updates. These communications may be retained, analyzed, scored, or attributed to assess transparency, detect patterns of noncompliance, or assist in dispute resolution. Users are responsible for ensuring the accuracy and appropriateness of any communications shared.
 

As governed by Section 11 of our Terms of Use, I grant Pet Media, Inc., including its subsidiaries and affiliates, a perpetual, worldwide, non-exclusive, royalty-free, irrevocable license to store, use, reproduce, analyze, score, aggregate, and display submitted data. This includes user-attributed or anonymized formats, user-facing reports, downloadable content, transparency metrics, and profile-based or analytical displays. This license survives any termination of platform use.
 

All data submitted through your Pet Media, Inc. account, including both historical and future records, is subject to this policy. Continued use of the platform affirms your ongoing agreement to these terms, including their application to all prior and future submissions.
 

Pet Media, Inc., including its subsidiaries and affiliates, does not guarantee deletion of previously submitted data and reserves the right to retain and use such data indefinitely, even after account closure or departure, in accordance with platform policies.
 

Pet Media, Inc., including its subsidiaries and affiliates, reserves the right-but not the obligation-to audit or verify submitted data for accuracy or compliance with platform terms. I acknowledge that I am solely responsible for the accuracy and authenticity of all data I provide and understand that submitted information may be visible to platform users as part of PetPay's transparency standards.

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